This session will cover how to setup a campaign in Give Lively as part of your end of year fundraising efforts.

• Create a Give Lively campaign and connect it to Salesforce

• How to promote your campaign: Website, Social Media, Email Marketing (e.g., Mailchimp)

• Leverage Peer-to-Peer Giving

• Intro to Events

Training Use Case:

User wants to plan and track their end of year fundraising efforts strategically with minimal effort and zero budget. User wants to include a drip email campaign, website promotion and a free community appreciation happy hour event to drive engagement and small donations.